How we work
Lianne Jarrett Associates is not a typical PR and events business. We aim to become an 'arm' of each organisation we represent, speaking with the client’s voice. This is essential for really good results. We ‘get into’ our projects and only undertake those of real interest to us.
When commencing work on a project we carry out research; thoroughly apprise ourselves of subject matter; visit clients or organisations; meet key personnel to discuss strategies; identify potential audiences and political sensitivities; and follow all logical and lateral opportunities.
We are in regular communication with major journalists and bloggers, and maintain an up-to-date database of over 1,000 media contacts, as well as current lists of VIPs, collectors, businesses and relevant individuals. For many of our clients, we create bespoke contact lists. We run social media campaigns, developing lists of followers across Twitter, Facebook and Instagram.
Our job is to inform and enthuse, introducing clients to members of the press, media and other key players.
We write regular Mailchimp press releases and newsletters; lively, accessible copy for websites and brochures; source designers, arrange print production and distribution. We manage guest lists for events; organise interviews, press trips and visits; and undertake the entire organisation of launches and receptions.